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making it valuable

The new service design focus on setting a better relationship and experience for how people go from choosing the type of content they wanna have, to signing, discovering, consuming and finally paying for them. Along with it, was the intention to maintain a great environment for content creators to distribute and monetize over their movies, series and shows more easily.

a new way

to distribute content

A system that favors discovery


They are the new channels, organizing content clearly by type and genre.

Content Guide

Shows what's on air and what have already been on.


The ones who provide and curate content putting them on air all day.

TV channels are not the right interface for content distribution! They are expensive, limited and damage discovery instead of making it easier.

I believe in the potential of a better means for content to reach people. Current tv channels are not the right interface for content distribution anymore. They are expensive, limited and doesn’t organize content appropriately, fragmenting them among networks that more often than ever provide almost no clue of what to expect from.

The limitations of a distribution system that has remained unchanged since the TV inception in the late 1920s extends even further with schedules and one content exhibition at a time. It’s today the greatest responsible for users not been able to find what to watch even with over 200 channels offering content 24/7.

Streaming services inversely rely on a library metaphor, putting thousands of contents at users disposal and presenting hundreds of them at once through algorithm generated recommendations. Despite a clearer organization, the infinite lists of content presented at the same time overwhelm users and poorly guide them on the process of choosing what to watch, feeding decision fatigue and causing them to give up on their search for entertainment. Alongside this problem, it also ignores everything that makes the experience of watching tv great and unique, with no sense of liveliness from real time transmissions.

Between these two different contexts and unsatisfied with the experience offered by both types of service, I tempted myself to design a new and much better system for presenting users with content. One that offered a clear and simple experience of discovery, that felt alive and in connection with the world and had a human curation from the specialities who created those contents.

The new system in practice

a familiar yet

new business model

The extinction of bundles is only possible with reduced dependence on hundreds of networks and the creation of an environment where fewer ones can more heavily contribute to the user entertainment experience.

Giving customers the opportunity to have more control over their catalog has always been a dilemma on the cable tv industry. The benefits of choosing the type of content you want without having to stick with unlikable ones altogether seemed attractive. But with over 150 networks in a channel-based distribution system, that could result in inflated prices to compensate for all the small networks unsigned as customers stick with the major tiers. As a result, users would end up having fewer options of what to watch, majorly due to the limitation of one content exhibited at a time imposed by the system.

Eventually, customers would pay more to get less and their entertainment experience wouldn’t be any better, but the other way around, it would get worse.

Nevertheless, by reducing reliability on so many networks giving the fewer ones greater power to contribute more heavily to customers entertainment experience, starting with no restriction of time for what to watch, the à la carte sales model could then have the potential to work for both customers and distributors.

Choose the content distributors

and create a catalog that fits everyones taste

First setup

With an unbundled sales model made possible, customers could choose their content distributors based on family members specific tastes. This flexibility is important as pre-defined bundles of content find a hard time trying to satisfy everyone and the process of choosing one amount various unsuitable offers cause customers to have a bad experience figuring out which one is the most appropriate for them.

The 34 content distributors

  • Movies

  • Sports

  • Shows & Series

  • Docs

  • News

  • Broadcast


Sign using just the fingerprint

At any moment, customers could grow or modify their catalog by simply selecting the distributor of their choice and holding their fingerprint over the power button scanner to either sign or unsign it. The person entitled to manage the TV could yet define the users whose fingerprints have permission to authorize signatures or purchases.

Set a bill that fits the budget

The unbundled sales model could also give customers flexibility and freedom to chase a catalog that not only fit their taste but also their budget. The monthly bill would be set by them and have different values depending on the chosen content distributors and pass purchases for specific contents effectuated each month.

Watching pass

For specific content out your catalog

just buy a pass to watch it

Very often people get recommendations from friends or discover great new movies, series and shows through elsewhere other the TV itself. Also with great frequency, they recur to their adopted services to check the availability of that desired content. In this circunstance, it’s important that when they come searching, they have the option to watch it effortlessly, regardless of the fact they signed or not to that content's specific distributor. For that, just touching the desired content and holding the fingerprint over the power button are needed to unlock it. On series, shows and sports, users are alternatively given the opportunity to buy a pass for the whole season.