We’re constantly faced with the reality of companies trying to sell their products reling on the extensive amount of sophisticated technologies it incorporates regardless of how useful they are. But the true value of technology isn’t on the simple sake of its existence, but on everything it can actually enable. Designing great products and services requires carefulness, a continous understandment of what's truly meaningful and a relentless search for those real creative solutions that, of so simple and effortless, just makes technology invisible.
Press to turn on and it intelligently uses that touch to recognize the user and bring a personalized experience right away.
Unlike computers or mobile devices, TV is a product culturally meant to be shared. But more often than ever the diversity of our relationships has made us grow even more differing tastes for movies, music, sports, and the impact of that on how we watch television has been of people frequently avoiding it in order to search for their own personal sources of entertainment. The reason is that, as TV fails to satisfy us individually, we now have the opportunity to leave it since our means to conveniently reach entertainment are now multiple. They actually fit in our pocket and stay with us wherever we go. Respected the proportions and level of meaning, entertainment is now something we stumble into at our social network feed. Which hints to the fact TV must be more convenient for each individual and learn, without imposing any effort, to adapt to each user it is meant to serve in order to bring them back to the living room.
For future quick access, users are given the opportunity to organize their prefered genres to be more handy. Everything would be saved and be waiting for them when they're back. A great way to implement short-cuts without cluttering the remote control with buttons and enforcing people to memorize numbers.
The proposed solution makes TV attentive to when people are trying to use it in a different way. With a single input, If users pick up the game controller and turn the console on, it automatically do the same promptly directing him/her to their console screen. There’s no reaching the remote control to turn the TV on or switching among various inputs. It just do it by itself, recognizing when the HDMI cable is signaling information and the TV use, thus, has been required. That seamless integration between the two essencial parts for a great gaming experience is crucial, and the outcome, much better than if tv tried to absorb the responsibility to do games on its own. The same applies to music or web videos where integration with smartphone apps could yield much better experiences than today's smart tv approach of nurturing a proprietary app ecosystem.
“Both app and multiple inputs systems bring new forms of entertainment to tv at the cost of simplicity and purpose, which doesn’t result the right experiences.”
Turn on the
Tv turns on
1 HDMI port
(meant for consoles)
No mess of cables
No clutter of apps and
New forms of entertainment come in, are enjoyed and go away. No clutter or trace of their existence is left behind!
TV’s essencial purpose is kept simple, tell stories.
The right controls for specific and more complex interactions (also for the best experience).
“This is not about giving people a screen to see their videos or a speaker to hear their songs, it’s about pushing their experiences to the next level.”
Embracing the idea that tv should deal with all kinds of entertainment isn’t the best approach to leverage product experience. Different entertainment sources come in different forms and require specific characteristics, contexts and tools to be properly enjoyed. Games, music and videos are forms of entertainment that can certally make use of the great TV screen and speakers, but not necessarily the ones the TV can successfully deliver a great experience on its own. The keypoint isn’t embracing everything, but enabling the products holding the other set of characteristics and features essential for a great experience to seamlessly integrate with the TV set to take advantage of what it has to offer. Using music as an example, a much better experience would be offered by the TV and smartphone working seamlessly together than if the first persisted on doing everything by itself. While the TV set carries better speakers for greater sound, the smartphone holds a more advanced form of interaction and greater mobility that makes controlling and managing songs, albuns and playlists a lot easier, fast and confortable.