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making it enjoyable

Improving the TV experience meant understanding the whole range of touchpoints forming the customer journey and starting to question, change and even get away with some of them. Next, I could experiment with ideas that could make the whole course simpler, easier, more smooth. It's the designer's job to create the best tools and shape the best environment for great experiences to come while mitigating the potential of unfortunate moments. Good design not only makes it very easy for people to have the right experiences, but also extremely hard to have the wrong ones.

look & feel

simple, essencial, inspiring

The reached personality is contemplative, quiet and inspiring. It evocates deep feelings and propose a complete immersion on the art of storytelling. The idea is portraying the real esseciality of television which is to be a window for new stimulus, providing refuge for those willing to see, hear and feel something new. Be it to be entertained, to learn, to discover or to be enriched.

a redesigned

customer experience

The proposed new experience

Power cord. The only cable ever needed!

Plug it on energy, connect to the home Wi-Fi and that’s it. A complete web-based service would absent users from the need of antennas or complementary products to have great entertainment available. Acessories and mobile devices connecting wirelessly to unlock new experiences for enjoying it would also help on the disapperance of cables and the multiple inputs that originate them.

A new service and à la carte sales model

Redesigned to be simpler and suitable to everyone, the proposed service could offer a better relationship with customers as well as an amazing experience for discovering, choosing and paying for content.

A new control, interface and content distribution system

The ideas here aim to solve all the major problems standing in the way of a great experience of use. A simpler, more natural way to interact with the tv and a system for content distribution that truly favors discovery are some of the solutions that could ensure a much more enjoyable environment to watch TV.

For decades, television has evolved to be better on the context of being comfortably sat on the couch with a selected content playing and users just watching it. Colorful images, bigger screens, higher resolution displays and better speakers have made this part of our experience with it more enjoyable. But until reaching that stage, there’s a long and painful journey users still gotta go through. Choosing a TV set among hundreds of look-alike models, buying additional products as set-top boxes to overcome its deficiencies, selecting and signing to a cable tv package that never seems to fit us and eventually give away tons of money on it every month are some of the most prominent pains faced. Then, when coming to use, we still gotta struggle with many terrible interfaces and interaction tools we accumulate and a service whose system for content distribution harms discovery and dates back to the television inception in the late 1920s. Apart from the messy and confusing experience of managing all those unintegrated set of products we end up with.

a simple

new interface

Leveraging enjoyment over interaction

The interface was envisioned to be minimal and unobstrusive as a mean to encourage users to be more passive in front of the TV and spend more time watching than distracted on interactions. The purpose is to enforce a more contemplative experience of deep engagement wiith the story being told on the big screen.

Interface + Interaction

Everything evolves around a single environment

Designing first and for most a whole integrated system of interaction helped create greater hamony between the digital and physical interfaces, preventing for example, overloading the remote control with the responsability to handle complex interactions as the one of too many elements on the screen at the same time nurtured by a ui that ignores the strenghts and constraints of the adopted interaction tool. With the four corners of the screen hiding each interface of interaction, regardless of where you are, accomplishing any action was designed to be easy and quick. The closeness between the place you choose a content and where you play it incentivizes experimentation, putting less pressure on decision making and turning it into a more playful and less dramatic step.

an enjoyable new

interaction tool

One of the greatest impediment for a good interaction experience with a TV today is the existed embracement of functions the TV form, characteristics and tools were not designed to properly handle. The more complex interactions required to execute many of them doesn’t conform with the restrictions imposed by a product of this nature. Addicionally, the channel-based system for how content is distributed and organized on broadcast and cable tv services are too complex to be managed in a scenario of such limitations.

Overcoming the need of complexity

Observing how we interact with tv nowadays, it's persivable a difference on the idea of what makes a great remote control depending on the use stage of the product. While in the beginning it's critical to be intuitive and graspable, as users start developing their own preferences, their ability to access them fast and conveniently get equally crucial. And it's motivated by a great experience at this stage that the tv interaction tools start becoming complex.

To reach a consistent great experience, I opted to conduct an integrated and parallell approach to the design of both, the digital and physical interface, as well as the overall product and service. By sharing the resposability of building an easy and enjoyable experience among all of the parts, product design could avoid the clutter of functionalities and inherit a clearer purpose. The service could focus on a simpler mean for content distribution and organization. While both, the digital and physical interfaces, could be designed for the ultimate sinergy, with the ui holding a more minimal and essencial look, not imposing the remote control, for example, to deal with complex interactions of too many elements on the screen at the same time, and the latter permiting fast interaction through easy and natural gestures without dependence on so many buttons.

The best experience at each use stage

Know more about

personal experience

The new user experience in practice

The way the elements respond on the screen to interactions sync naturally with the gestures performed by the user on the remote control. Obeying a familiar mental model for how things should work and making the feeling of being the causer of each interaction a lot more significant and authentic.

Controling volume feels natural with a slider that also informs about the sound level

An amazing new way to type and search

hover to SELECT

tap to TYPE

Providing a mean for the TV to successfully know what users mean has been a constant challenge for designers trying to improve search and typing. Existing virtual keyboards are slow and a pain to use, while voice recognition systems face both technical and social issues as people are not comfortable using them. Experimenting with different ideas to solve this problem and exploring existing technologies that could make it possible, I hope to have found a solution that offers an easy, natural and relatively fast experience for typing on tv. Getting even better as users practice and develop better skills on using it.

The logic behind it:

Screen keyboard


The interaction is simple! Using both hands at the same time and with the remote control on landscape, hover your thumbs over the touchpad to select a key and then just tap to type. The movements of the keys being selected and deselected on the screen keyboard will guide users on their way to the letters. The familiar keyboard design people use everyday and know where each key locates would cause their thumbs to move automatically torwards them, speeding up typing significantly. And all that could be made possible with the further improvement of existing technologies such as the Floating touch, designed by Sony and today present on some top smartphones on the market.

The end of the multiple inputs and the mess of cables

For long the multiple inputs has served as a mean for users to extend their products and escape from the bad broadcast service the raw TV set offers. The problem is that those benefits come at the cost of simplicity and good user experience. As tv manufactures skip and outsource the resposibility to deliver themselves the promise of great entertainment their product makes, the new ones users are forced to adopt badly integrate with the TV, bring new interfaces, new remote controls and new forms of interaction. Eventually, they make the tv experience confusing and messy, with cables all around and the need to extensively switch among inputs as you dig into different worlds within the same ecosystem to find entertainment.

With a great over-the-internet service built-in and other devices connecting wirelessly, only 1 input for game consoles would be necessary.